Contents:
Dictionaries, Directories, Guides and Handbooks | Demographics | Articles and Databases | Marketing Organizations Online
Data Sources for Business and Market Analysis
Reference HF 5415.124 F7 2003
Describes information resources for research on business topics. Includes descriptions of important marketing resources, including census data, consumer marketing services, and advertising media.
Dictionary of Marketing and Advertising
Reference HF 5415 .R577 1995
Provides brief descriptions of over 5,500 marketing and advertising terms.
Dictionary of Marketing Research
Reference HF 5415.2 M48 1987
Gives brief definitions of approximately 2,000 marketing research terms.
Dictionary of Marketing Terms
Provides brief descriptions of 3,750 marketing terms.
Handbook of Online Marketing Research
Guide to apply marketing techniques the online market. Topics include segmentation, testing, questionnaire development, and tracking.
The WetFeet Insider Guide to Careers in Marketing and Market Research
Career advice for people looking for jobs in marketing.
KnowThis.com
http://www.knowthis.com/
A "resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas." Includes articles and tutorials as well as links to magazines and newspapers, reference tools, professional organizations, and other websites.
American Generations: Who They Are and How They Live
Reference HC110.C6 M545 2005
Includes consumer and population statistics on spending, time use, wealth, income, housing, education, etc.
The American Marketplace: Demographics and Spending Patterns
Reference HA203.A635 2005
Includes statistics on education, health, housing, income, labor force, living arrangements, population, spending, and wealth. Statistics are drawn from data collected by federal agencies.
Demographic Yearbook. Annuaire Demographique.
Reference HA 17 .D45 2002
This annual reference work, published by the United Nations, reports on "an international collection of national demographic statistics." The statistical tables report data on various topics including: world summary, population, natality (birth), fetal mortality, infant and maternal mortality, general mortality, marriage, divorce, and population projections.
European Marketing Data and Statistics
Reference HA1107 .E87 2004
This annual reference work is a statistical guide to business and marketing data on the European market. It provides a summary of data on each European country. Statistical tables report detailed data on demographic trends and forecasts, consumer expenditures, retailing, advertising, consumer market sizes, and consumer prices.
The Gallup Poll: Public Opinion
Reference HN90.P8 G35
An annual compilation of public opinion surveys conducted by the Gallup Organization. The Gallup Poll is a source of information on consumer attitudes on a variety of topics.
Generation X: Americans born 1965 to 1976
Reference HC110.C6 G46 2004
Statistics on education, health, housing, income, living arrangements, spending, wealth, etc. to provide a profile of Generation X
International Marketing Data and Statistics
Reference HA42 .I56 2006
The annual publication International Marketing Data and Statistics is a compilation of statistics of the Americas, Asia, Africa, and Oceania. This guide provides detailed marketing statistics on demographic trends and forecasts, external trade, consumer expenditures, retailing, advertising, consumer market sizes, consumer prices, and other areas.
Lifestyle Market Analyst
Reference HF5415.33.U6 L54 2003
Provides demographics and "lifestyle" data on consumers in various local and regional markets. "Lifestyle" issues based on consumer buying patterns, entertainment patterns, and other interests.
The Millennials: Americans born 1977 to 1994
Reference HQ796.M4797 2004
Statistics on education, health, housing, income, living arrangements, spending, wealth, etc. to provide a profile of the millennial generation
Rand McNally Commercial Atlas & Marketing Guide
Reference Atlas Stand
This atlas provides current information on demographics for marketing. Maps and tables are included showing populations, income, and housing and sales data (with projections) for the U.S.
Russia & Eurasia Facts and Figures Annual
Reference HA1446 U17 2003
Provides data on Russia, the central Eurasian states, and the post-soviet states in the Commonwealth of Independent States. Some of the statistics reported by this set include: economic profiles and finances; foreign trade; health and welfare; security and crime; and demographics.
San Antonio Business Journal Book of Lists
Reference Desk
Annual local business directory. Also provides statistics on commerce in the San Antonio metropolitan area.
The Sourcebook of County Demographics
Reference HA203 .S65
Provides data on population demographics, industrial presence, consumer income, and consumer spending patterns at the county level. The Sourcebook gives current data on these variables plus forecasts for key population and income characteristics.
The Sourcebook of Zip Code Demographics
Reference HA 203 .S67
Provides data on population, consumer characteristics, and consumer spending patterns at the zip code level.
Statistical Abstract of Latin America
Reference HA 935 S8 2002
Annual statistical publication with data on "the societies, economies, and politics of Latin America." Statistical topics covered are: geography, land, and environment; transportation and communication; population, health, and education; politics, religion, and military; working conditions and migration; illegal and legal industry; mining, energy, sea, and land production; foreign trade; financial flows; national accounts, government policy and finance, and prices.
Statistical Yearbook for Asia and the Pacific
Reference HA 1665 .S73 2002
Reports statistics for countries in Asia and the Pacific. Topics included are: population; national accounts; industry; external trade; wages; prices and consumption; finance; and social statistics.
Survey of Buying Power and Media Markets
Reference Desk
The Survey of Buying Power and Media Markets is an annual special issue of Sales and Marketing Management magazine. The survey is broken into four sections covering: 1) metropolitan market rankings including population, households, effective buying income (EBI), retail sales, total business establishments, and the buying power index (BPI) 2) market totals of population, EBI, retail sales, and BPI, 3) five year market projections, and 4) merchandise line sales in the regional, state, and metro markets.
American Factfinder
http://factfinder.census.gov/home/saff/main.html
The Census Bureau's portal for the Census of Population and Housing, Economic Census, the American Community Survey, etc. You can search American FactFinder for customized statistics about population, housing, industry and business. The Census also provides help page for American Factfinder.
Consumer Expenditure Survey
http://purl.access.gpo.gov/GPO/LPS3559
Print: U.S. Doc. L 2.3: 2492
The Consumer Expenditure Survey presents information on the buying habits of American consumers. It measures household spending patterns for food, alcoholic beverages, housing, apparel and services, transportation, health care, entertainment, personal care products, reading, education, tobacco products, cash contributions, and insurance. The data on spending patterns is cross-tabulated with household characteristics such as age, race, geographic location, income, and household size.
County and City Data Book
http://www.census.gov/statab/www/ccdb.html
Print: U.S. Doc. C 3.134/2:C 83/2/
The County and City Data Book is published every five years and provides statistics on states, counties, and cities with populations over 25,000. It covers population, vital statistics, health, employment, income, social welfare, housing, crime, education, government finance, and business establishments.
FedStats
http://www.fedstats.gov/
Portal to statistics for over 100 U.S. Federal agencies.
International Data Base (IDB)
http://www.census.gov/ipc/www/idbnew.html
A database of socioeconomic and demographic statistics for 227 countries and areas of the world. Consolidates data from various country sources with information back to 1950 and forecasts to 2050. Data sets include: population by age and sex; vital rates, infant mortality, and life tables; fertility and child survivorship; migration; marital status; family planning; ethnicity, religion and language; literacy; labor force, employment, and income; and households.
MapStats
http://www.fedstats.gov/mapstats/
View statistical profiles of "your state, county, city, congressional district, or federal judicial district" using the MapStat interface.
Statistical Abstract of the United States
http://www.census.gov/prod/www/statistical-abstract.html
Print: Latest copy at the Reference Desk, previous years U.S. Doc. C 3.134:
A compilation of statistics on a wide range of topics such as population, labor force, business enterprises, income and expenditures, domestic trade, international statistics, and industrial outlook. The Blume Library owns the current and historical versions of Statistical Abstract in print.
All library databases are linked from the library website at http://library.stmarytx.edu/acadlib/indexes/dblist.htm.
Business Source Complete
Provides access to articles on marketing topics. Articles come from scholarly journals, trade magazines, and popular business magazines.
Cabell's Directory of Publishing Opportunities in Business
Provides descriptions of journals that publish articles on a variety of business topics including marketing. Journal descriptions include contact information, publication guidelines, review information, circulation data, and acceptable manuscript topics.
LexisNexis Academic
Marketing articles from business newspapers, newswires, and trade magazines can be found in the "Business" subfile under "Business News" and "Industry & Market."
Stat-USA/Globus-National Trade Data Bank
http://www.stat-usa.gov
Stat-USA is an online service provided by the US Department of Commerce that gives business, economic, and trade data published by the United States government. The Stat-USA site is split into two sections: State of the Nation and Globus/National Trade Data Bank (NTDB). NTDB has several sections of interest to the marketing student, especially those studying international marketing topics. Important sections of NTDB include the International Marketing Insight Reports, Industry Sector Analysis Reports, Best Market Reports, the Country Commercial Guides, and the International Trade Statistics file. The State of the Nation offers statistical information on various aspects of the U.S. economy that may be of interest to marketing researchers.
Access to Stat-USA is restricted to those with a valid password. The Blume Library only has one license to the database. Ask at the Reference Desk for the userid and password or call (210) 436-3508.
American Marketing Association
http://www.marketingpower.com/
Largest professional association for marketers. Related resource: AMA San Antonio chapter; StMU AMA Collegiate Chapter